Examining our community reach through data and engagement metrics.
To gauge the knowledge of our audience before we initially launched our campaign, we released a preliminary survey that asked a series of 10 SUD related questions along with a final question that asked the participant to rate their confidence on the topic of substance use disorder. Then, right before our area competition, we released an almost identical check-point form in order to see if our campaign had changed the participants' knowledge and confidence revolving around the topic of addiction.
As you can see in our survey data graphs above, it is clear that the accuracy of the amount of questions answered correctly increased after the duration of our campaign so far. The average amount of questions answered correctly increased from around 3.59 to around 7.08 - showing a substantial increase in the amount of knowledge that our audience had. The distribution of scores also trended upwards overall.
As you can see in our survey data graphs above, there is a significant increase in the confidence of our audience over the course of our campaign thus far. The average self-reported confidence rating increased from about 3.49 to about 5.47, which shows an obvious increase in the amount of literacy on our topic.